Brand Voice and Buyer Trust

Is copywriting dead? Not quite. Producing words is dying; having something worth saying is not. Here’s the part of copywriting AI still can’t touch.

Using AI for content creation is ethical if the AI understands your unique voice. Many face guilt rooted in comparison or imposter syndrome, feeling that using AI may be “cheating.” To ensure authenticity, document your voice, edit the output thoroughly, and maintain transparency about your process.

Your AI content sounds generic because you never told it who you are. Learn how to make AI content sound like you with voice documentation, not better prompts.